Meet our Founder, Crystal White
As a lover of fashion and fitness, Detroit native Crystal White launched her athleisure brand, W|by Crystal White in January 2020 after leaving the aviation industry to pursue her fashion dreams with purpose.
Crystal knew firsthand there was an element of style and support missing from her active wardrobe. After losing over 70 lbs, she connected with the type of clothes women needed to feel and look good while pursuing their health and fitness goals without compromising style. “A cute gym outfit can take a workout from ‘ok’ to 'OKAY!' and the better you look, the better you feel!”
Crystal’s experiences in the gym, coupled with her knowledge of styling and garment construction, birthed a brand that spoke directly to the needs of its market with original designs and supportive styles for curvy bodies. W|by Crystal White quickly stuck out to consumers as a brand that embodies both comfort and style, or “Everyday Luxury” as the brand’s tagline boasts.
In 2020, W|by Crystal White launched “Pink October” a month-long campaign in which the brand’s infamous “W” logo is turned pink and a portion of sales from those exclusive items are donated to Breast Cancer Research.