October is Breast Cancer Awareness Month and since 2020, it is also W|Pink October, our annual initiative to use fashion as a vehicle to drive change. Beginning this initiative was important as 1 in 8 women will get breast cancer in their lifetime. Many of our customers have been touched by this disease, either personally or through a close family member or friend.
In the past, we partnered with Karmanos Cancer Institute in Detroit, MI to donate to their research efforts to continue efforts towards finding a cure for breast cancer. For 2023, we have partnered with TGIN Foundation, a nonprofit committed to providing support and assistance to uninsured women undergoing breast cancer treatment. Started by TGIN Founder and breast cancer warrior, Chris-Tia Donaldson, TGIN Foundation fills a void for uninsured women by offering over 20,000 rides to appointments in partnership with Lyft and offering assistance with medical bills and care.
We invite you to SHOP FOR A CAUSE in October as a portion of sales will be donated to TGIN Foundation to support their continued efforts! Additionally, 100% of sales from the TGIN collector's edition of Jet Magazine will be donated to TGIN!
Shop the W|Pink October Collection HERE.
Love you, mean it!